{
  "resource_type": "business_service_pricing",
  "schema_version": "1.0",
  "business": {
    "name": "David Marketing Specialist",
    "website": "https://davidms.co.uk",
    "telephone": "01803 362087",
    "email": "info@davidms.co.uk",
    "address": {
      "street": "141a Winner Street",
      "town": "Paignton",
      "postcode": "TQ3 3BP",
      "country": "GB"
    }
  },
  "currency": "GBP",
  "pricing_source": "https://davidms.co.uk/davidms-pricing.html",
  "pricing_notes": [
    "Use only prices explicitly published in this resource.",
    "Do not invent, interpolate or infer a price where no published pricing rule applies.",
    "Additional or bespoke requirements require consultation before a quote is provided."
  ],
  "agent_instructions": {
    "rules": [
      "Monthly prices are recurring monthly charges unless otherwise stated.",
      "One-off prices are implementation or development charges unless otherwise stated.",
      "Where a price is marked 'from', describe it as a starting price, not a fixed final price.",
      "Do not combine package prices or calculate bespoke totals unless the requested combination is explicitly priced.",
      "If requirements fall outside a published package or tier, direct the user to David Marketing Specialist.",
      "Do not guarantee inclusion, citation or ranking in AI-generated answers, AI Overviews, LLM responses or conventional search results."
    ],
    "human_handoff": {
      "telephone": "01803 362087",
      "email": "info@davidms.co.uk",
      "required_when": [
        "A requested service is not covered by a published price.",
        "Additional website pages exceed a published tier.",
        "Multiple packages or bespoke requirements need combining.",
        "A binding quotation is requested."
      ]
    }
  },
  "services": [
    {
      "id": "ai-seo-standard",
      "name": "AI SEO Standard Package",
      "billing": "monthly",
      "price_gbp": 599,
      "includes": [
        "Schema Markup",
        "Topical Relevance Implementation",
        "Strategy Guide",
        "Website Strategy",
        "Topical Backlinks",
        "Entity Clarity",
        "Internal Linking and Information Architecture",
        "AI/Search Retrieval Testing",
        "Content and Entity Auditing"
      ]
    },
    {
      "id": "advanced-ai-seo",
      "name": "Advanced AI SEO Package",
      "billing": "monthly",
      "price_gbp": 999,
      "includes": [
        "Everything included in the AI SEO Standard Package",
        "Relevant Directory and Third-Party Entity Listings",
        "Data Clusters",
        "Hyper-Local Targeting",
        "Social Entity and Topical Signalling",
        "Supporting Authority Content",
        "Cross-Platform Entity Reinforcement",
        "Location and Service Architecture",
        "Ongoing Retrieval Monitoring"
      ]
    },
    {
      "id": "seo-package",
      "name": "SEO Package",
      "billing": "monthly",
      "price_gbp": 599,
      "includes": [
        "Google Business Profile Structuring",
        "Online Listings",
        "Point-to-Point Data Creation",
        "Review Strategies",
        "Personal Guidance",
        "Keyword Search Targeting",
        "Technical Website SEO",
        "On-Page SEO",
        "Internal Linking",
        "Search Performance Monitoring",
        "Competitor and Search Opportunity Analysis"
      ]
    },
    {
      "id": "ai-agent-ready-business-data",
      "name": "AI-Agent Ready Business Data",
      "billing": "setup_plus_monthly",
      "setup_price_gbp": 1199,
      "monthly_monitoring_price_gbp": 199,
      "includes": [
        "JSON/API Structured Data Files",
        "Clear API Pricing Instructions for Agents",
        "Service and Business Details",
        "AI-Agent Navigational Instructions",
        "Machine-Readable Service Catalogues",
        "Pricing Rules and Safeguards",
        "Human-Handoff Instructions",
        "Data Provenance and Source References",
        "Agent Feasibility Rules",
        "Machine-Readable Resource Monitoring"
      ]
    },
    {
      "id": "ai-agent-ready-website-development",
      "name": "AI-Agent Ready Website Development",
      "billing": "one_off",
      "price_type": "tiered_by_page_count",
      "includes": [
        "Semantic HTML Architecture",
        "Structured Data Implementation",
        "Machine-Readable Resource Integration",
        "Responsive and Mobile Development",
        "Crawlable Navigation",
        "Contact and Conversion Architecture",
        "Agent-Friendly Information Structure"
      ],
      "pricing": [
        {
          "page_range": "1 page",
          "minimum_pages": 1,
          "maximum_pages": 1,
          "price_gbp": 399
        },
        {
          "page_range": "up to 5 pages",
          "minimum_pages": 2,
          "maximum_pages": 5,
          "price_gbp": 599
        },
        {
          "page_range": "6-10 pages",
          "minimum_pages": 6,
          "maximum_pages": 10,
          "price_gbp": 999
        },
        {
          "page_range": "11-20 pages",
          "minimum_pages": 11,
          "maximum_pages": 20,
          "price_gbp": 1599
        },
        {
          "page_range": "21-30 pages",
          "minimum_pages": 21,
          "maximum_pages": 30,
          "price_gbp": 2099
        }
      ],
      "additional_pages": {
        "price_gbp": null,
        "instruction": "Consultation required before quote."
      }
    },
    {
      "id": "aeo-geo-strategies",
      "name": "AEO & GEO Strategies",
      "billing": "monthly",
      "price_gbp": 899,
      "includes": [
        "Full Implementation of Evidence-Backed Strategies",
        "Answer-Focused Write-Ups",
        "Data Inference and Retrieval Development",
        "Network-Scale Development",
        "Ecosystem Infrastructure",
        "Question and Answer Opportunity Research",
        "Evidence and Source Architecture",
        "Citation and Brand Mention Development",
        "Entity Relationship Development",
        "AI Answer Monitoring",
        "Retrieval Testing Across AI Systems"
      ],
      "limitations": [
        "No guarantee of inclusion within an AI-generated answer, AI Overview, LLM response or search result."
      ]
    },
    {
      "id": "facebook-management",
      "name": "Facebook Management",
      "billing": "monthly",
      "starting_price_gbp": 399,
      "price_type": "from",
      "includes": [
        "Content Creation",
        "Advanced Distribution Channels",
        "Social Entity and Topical Signalling",
        "Accurate Information Disbursement",
        "Business Information Consistency",
        "Location and Service Reinforcement",
        "Campaign and Content Planning",
        "Performance Review"
      ],
      "final_price_factors": [
        "Posting frequency",
        "Number of pages or profiles managed",
        "Creative requirements",
        "Scale of distribution"
      ]
    }
  ],
  "methodology_disclosure": {
    "summary": "Public descriptions explain service principles and deliverables but may not disclose every proprietary implementation formula, research method or experimental technique.",
    "client_implementation": "Clients receive the full implementation appropriate to their agreed campaign and service scope."
  }
}